The people, faces and places behind Landfed.
San Lucas, CA · John & Marianne Madson
A fifth-generation California ranch stewarded by the Madson family. The ranch is home to cattle and over 150 other animal species, and both John and Marianne come from families deeply rooted in Monterey County. It's been nearly 40 years since chemicals have been applied to the land.
Verified nutrient density testingFall Beef Harvest
Duncan, AZ · Chase & Jalin Merrell
Along the Gila River, Chase and Jalin Merrell are restoring former rowcrop land by regeneratively grazing cattle, pigs and sheep. Their families have tended land in Eastern Arizona since before its statehood, and their recent holistic management has pulled all chemicals and fertilizers off the land.
Verified nutrient density testingSUMMER & WINTER PORK HARVESTS · WINTER BEEF HARVEST
Founder & Executive Director
Carolyn’s roots run deep in California, where she was raised on her family’s fifth-generation cattle ranch, steeped in the Central Coast's unique food culture. After working across three continents in biotechnology and sustainability, she returned home and created Landfed: a shared vision of using technology to guide us back to the land. For Carolyn, eating is an intimate act of nourishment and connection with Mother Earth. She leads Landfed to champion independent family ranches, total transparency, and food grown in harmony with living ecosystems.
Founder & Managing Director
Ranching has shaped Marti’s life from the start—from trailing cattle across California hillsides and competing in rodeo, to growing up in a family dedicated to cooking and feeding neighbors. Having worked across many corners of the livestock industry, she co-founded Landfed to offer food she can stand behind completely: rooted in animal health, deep stewardship, and time-honored traditions made new through higher standards. At Landfed, Marti is carrying forward generations of knowledge while connecting members to the purest food the land can provide.
